Market 32: A new way of discovering food
Market 32 offers an educational shopping experience to their customers
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Convenience in a welcoming environment is a nice option to have in huge box stores. Giant Tiger has always provided great shopping in the communities they serve, but they’ve taken it to another level. By right-sizing the store product mix and increasing the fresh food offering, they’ve now become an even more convenient and valuable shopping option for budget-conscious consumers.
Cayuga spent about 2 years working closely with the Giant Tiger team to develop the right solution for produce and bakery merchandising. This included not only tables and shelves, but our unique “Fresh Go” plug-in refrigerated displays.
The result has been a real winner and the plan is to continue rolling the new fresh concept across the 260 store chain!